Mastering lean experimentation for product

9-week online course with weekly coaching

Brief course overview

Whether you’re brand new to or mostly familiar with the principles of lean experimentation, this comprehensive course will give you practical tips to ensure that you’re designing the experiments that add the most value to your product, your customer and your business.

We’ll take you through each step of the process of lean experimentation from objective-setting and prioritising to experiment design and analysis, ensuring you understand both why they're important and how to implement them in your work efficiently and effectively.

Delivery method

  • 9 modules, delivered to your inbox once per week
  • Learning via animated videos, quizzes and hands-on activities
  • Weekly group coaching session to contextualise learning
  • Individual coaching session also available with the premium package

Links to each of the nine modules (see Course Curriculum below) will be sent to your inbox every week for the duration of the course. Modules contain at least two hours of content in the form of animated videos, practical activities and quizzes.

As part of each module, you’ll be expected to prepare for the weekly 60-minute group coaching sessions which take place remotely via Zoom with the rest of the course cohort. It’s a great opportunity to learn from your coach and the experiences of others. Naturally, the more you engage in these sessions, the more you’ll get out of them.

We're now taking bookings to start the course on Monday 2 March 2020.

Looking for more? We offer a premium package which includes three dedicated 121 coaching sessions and unlimited email support for the duration of the course. This extra time will ensure the speedy execution of the learnings to your organisation. But hurry! There are limited number of premium packages per course.


Course Curriculum


  Week 0 - Learning with Right to Left
Available in days
days after you enroll
  Week 1 - Getting started with lean experimentation
Available in days
days after you enroll
  Week 2 - Using the big picture to determine desired outcomes
Available in days
days after you enroll
  Week 3 - Generating ideas and evaluating their impact
Available in days
days after you enroll
  Week 4 - Prioritising assumptions and building hypotheses
Available in days
days after you enroll
  Week 5 - Understanding the what and how of validation experimentation
Available in days
days after you enroll
  Week 6 - Designing an experiment that delivers meaningful results
Available in days
days after you enroll
  Week 7 - Conducting experiments efficiently and effectively
Available in days
days after you enroll
  Week 8 - Analysing and interpreting experiment results
Available in days
days after you enroll
  Week 9 - Creating organisational value by sharing learnings
Available in days
days after you enroll

Learning with Right to Left

Here's what you can expect from our courses


Your Instructor


Nicola Davison & Dave Martin
Nicola Davison & Dave Martin

Nicola Davison has always loved learning. Having swapped the real-life classroom for the wonderful world of product a few years ago, she now combines the two passions to create online courses to help product people develop their skills and improve their practice. She welcomes you to this course and to her digital classroom!

Dave Martin is a product veteran. With two decades of experience in product development, he has practised a lean experimental approach to projects for Google, Tes Global, Compare The Market, SkyBet, Bauer Media, PepsiCo and various start ups. As your coach, he'll support you as you apply your learning to your own context.


Frequently Asked Questions


When does the course start and finish?
We're now accepting bookings for the course beginning Monday 2 March 2020. The first module will be available on this date. You'll get access to another module every week up to Monday 27 April 2020. Correspondingly, the first group coaching session will take place in the week of 9 March 2020 (exact date to be confirmed) and every week thereafter until the end of the course.
How long do I have access to the course?
After the course has begun, you'll have unlimited access to the content for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
If the course content or style doesn't float your boat, contact us within the first 14 days of its start date and we will give you a full refund.
I have a question! Who can I ask it to?
You can can email Hayley - one of our co-founders - directly at hayley@righttoleft.co.uk. She will do her best to answer your query within 48 hours.

This course is closed for enrollment.